Essential Tips to Create a Great SEO Campaign Strategy for Your Law Firm Site
To attract more customers and expand your company, you need a quality and interactive website. Additionally, you must be reachable. This is where your SEO campaign plays a major role. When your website does not receive massive traffic, it becomes senseless how great your site is. It will not generate contacts and leads. Here we delve into the five critical guidelines that you can use to take your web presence to the next level. The first one is to choose the keywords that you want to draw your concentration. Creating an SEO optimized website is an easy thing to do. However, the term SEO is scary to many.
Well, this does not have to be the case. The first step to take to optimize your site is to determine the keywords that are more relevant to your firm. More specific keywords are more effective than broad or generic keywords. When you use the keyword ‘New York Attorney,’ it is very general. Over 166,000 attorneys litigate in New York. Such a keyword does not improve your web presence. Rather you should concentrate on your specific area of practice. Use a keyword like ‘New York City Divorce Attorney’ as it is an advanced strategy. Find out where rival businesses rank for your chosen keywords. The moment you choose the keywords, go to the search engine and search for them. Check out the firms that are ranking high for it. This is a great way to know your direct competition and where they rank in organic search.
Spend time browsing their sites to see how they use their keywords to get them highly ranked. Your site should be mobile optimized. There is an increase in the search for law firms on mobile phones. So, it is critical for your site to be of high quality so that the smartphones can take a short time to load the web pages. Additionally, a mobile-friendly site gets you in the top ranks in search engines like Google, Bing, and Yahoo. A site that is not mobile-responsive will rank at the bottom of the search results. The right illustration of a mobile-friendly law firm website is the website of Stephen Babcock. You can borrow some of his techniques to create yours.
The other vital idea is to optimize the keywords on your Home page. When you have decided on the target keywords, make sure that your home page is consistent with them. Another great idea is to develop keyword-specific pages. Search engines favor you for having a significant amount of content about specific keywords. Create as many pages and blogs with the top keywords.