Influencer marketing is not a new concept. It needs you to get the right people engaged and discussing your brand and product. This will get you more customers and expand your portfolio, and lead to more sales. It goes to prove that word of mouth is still the best advertising strategy there ever was.
There is no longer need to use shouty means to generate interest in your products. Social media has taken to heart the idea of word of mouth marketing and improved on it. When you get online influencers on board; you will generate a bigger audience when you tap into their social media platform. This kind of marketing gives your company access to a trusted and green market. Friends will help to spread your brand, to people who shall readily listen to them. You, therefore, need to make the most of this opportunity.
You need to look for influencers, from your networks, and from the rest of social media and other media. An example could be your job as a furniture store marketer. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. As you go hunting for the big names, do not forget the influence of the smaller names as well. This gives them the air of inclusivity, as well as giving them a chance to debut this new product. They also manage grater chunks of influence, when compare to what the big names manage, through the multiplier effect.
See to it that the influencers are duly rewarded. Nobody passes a chance to feel special. You need to acknowledge and reward the strong players in your social media circles. You could offer them the first chance to try out the product, or you could make them some exclusive packages. They could also use some freebies. You can ask for their opinions on a new product before launching it. They will be happy to help this way. They will reciprocate when they re-post, re-tweet of like posts about the product, and get social media talking about it. They are always in demand so you have to keep them attached to what you have to offer.
You also need to make it personal. An authentic relationship must be portrayed between the influencer and the product. Keep the influencer engaged where they are comfortable. Let what you truly want to come naturally. Ensure you also mention them, as they will appreciate being treated as other top influencers. The influencer needs to speak from the same page as the product.
The world of influencing is always evolving. The relationships will always bear fruit as long as they remain great. There are some software tools that you can use to track and measure how these influencers’ impact has helped the performance of your product in the market.